Anja Rubik launched the DKNY fragnance at Times Square on Aprill 22, 2011. Together with Sasha Knezevic (the fiance), Anja seems to be having a great time. Call me crazy but don't you think the photos taken on this day would have made a better Campaign then the one DKNY used? And her black shoes and pants look rocking! More great photos after the jump.